Product & Growth
Notes on finding useful problems, reaching first users, and turning a small online project into an ongoing business.
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12 articles
New Sites and Games: Turn Samples, Acquisition, and Failures into Action
Thirty-one game sites, an annual multi-site competition, a Bing-first launch, and four costly lessons show how to compare samples, win early users, and review a decline without inventing a recovery.
From Visits to Revenue: Ads, Products, and Subscriptions
Organic search delivers people with a problem. A 2016 redesign, seven acquisition channels, and a resume-tool case show how to separate arrivals, task completion, payment, and receipts — and how to read every figure with its period and denominator attached.
Small Keywords and the Return on Effort
A phrase can be buildable and winnable and still not worth your time. Learn to judge purpose, commercial signals, and full costs together, through three cases and a decision card you can actually act on.
Map Demand by Investigating One Website
Start with one successful site and trace its traffic, channels, keywords, and landing pages back to real tasks. Learn the four-step chain, how to filter brand phrases, and how a small clue leads to a larger need.